English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
As one of the early Chinese mobile phone brands to go global, Xiaomi has a unique fan culture, and it has been actively building a high-end and cutting-edge image of its products to showcase the brand's technological strength. Currently, Xiaomi has established a presence in many countries
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Case background: Adhering to the brand concept of "daring to surpass", realme focuses on providing high-quality smartphones for young users around the world. In recent years, realme smartphones have been continuously iterating their products and launched the new realme 8 series in the Indonesian market in April 2021
Background: A well-known domestic game company, Heartbeat Network, has rich experience in game development and operation. Sausage Party "is a survival shooting mobile game that focuses on multiplayer competitive mode. Since its launch in China in 2017, it has achieved over 100 million
Case background: In November 2021, the leading domestic automobile brand Great Wall Motors was in Thailand to prepare for the upcoming launch of the new Haval intelligent new energy SUV model - HAVAL JOLION HEV. Prior to this overseas promotion, the official account of the brand had attempted multiple times
Background: With the gradual saturation of the US market, international streaming media giants are exploring international markets one after another. Southeast Asia has gradually become the focus of competition due to its population advantage. Chinese video platform iQIYI has established its presence in Southeast Asia. With more and more streaming players joining
Case background: Asia's leading fashion consumer brand Atome is favored by many consumers with the concept of "enjoy life, enjoy first and pay later". Its business covers Singapore, China, Hong Kong, Taiwan, China, Malaysia, Indonesia, Vietnam, Thailand
Background of the case: Smile is an international game studio under Taobao, which has been established for three years and currently has a scale of nearly 100 people. It has a deep understanding and rich experience in scaling strategies for various traffic platforms. Smillage once promoted his super casual game "Catwalk Beauty" with
Case background The world's leading Internet cross-border e-commerce brand focusing on fashionable women's clothing has launched the StyleWe cross-border e-commerce platform focusing on B2C mode for the US market since its establishment in 2015, and provided consumers with unique clothing products. To enter
Background of the case: EcoFlow, a brand in the outdoor power supply industry, is committed to providing users with portable and affordable electricity. In addition to developing fast charging mobile power supplies, it has also expanded its product range to smart devices, benefiting more domestic and foreign consumers. In June 2022, its subsidiary Smart
Some domestic enterprises are often troubled by the "three no's" problem when going global for marketing: no traffic, no inquiries, and no orders.
When the development of the domestic market reaches a bottleneck, expanding overseas markets is a better choice for domestic enterprises. Through short video platforms such as TikTok, many domestic enterprises have achieved good results and received continuous inquiries
With the continuous acceleration of globalization, 2024 undoubtedly becomes a big year for brands to go global. During this process, TikTok undoubtedly provided unprecedented opportunities for global brands.
Recently, Rongwen released the "2024 Global Marketing Trends Insight Report", which analyzes the global marketing trends in 2024 from multiple aspects and perspectives such as value marketing, social media customer service, social e-commerce, and internet celebrity marketing. The report is very helpful for brand overseas marketing in 2024