English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Viking is a personalized custom gift studio dedicated to bringing surprises to users' lives. After nearly two years of effort, we have collaborated with designers and artists to infuse interesting elements into our products and expanded our product lines to include blankets, pillows, and more
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Background: CurlyMe was once a company specializing in providing global B2B services. In 2019, when cross-border e-commerce was gaining momentum, CurlyMe changed its marketing model and has now become one of the top cross-border e-commerce companies in the wig industry. At present, CurlyMe hopes to leverage
Case background: "Ninja Must Die" is a combat parkour game released by Xiaobai Studio that integrates innovative gameplay. Its unique ink style ninja theme has attracted a large number of followers in China. After nearly a decade of domestic dominance, Xiaobai chooses to export overseas, 20
Case background: "Dislyte" is a card RPG developed and published by Lilith, which integrates urban, mythological, music and many other elements. Its trendy art style and distinct electronic music elements are deeply loved by a large number of players. It was launched in Europe and America in May last year
Lords Mobile is a 3A mobile game developed by IGG that combines role-playing, real-time strategy, and world building. It has been seven years since its release in March 2016. As of the end of 2022, the game has over 600 million registered users worldwide
Background: OPPO is a globally leading technology brand with rich experience in the field of going global. In 2023, OPPO will leverage the influence of the Champions League and the fan appeal of star KAKA during the UEFA Champions League, while also combining
Case background: Whitelab, an Indonesian skincare brand, is undergoing a transformation in brand packaging and product ingredients. As part of the upgrade, Whitelab hopes to reintroduce itself to consumers through Mega Sales, a shopping event, and leverage the Singles' Day holiday to promote Whitel
Mega Sales is a shopping event that retailers and consumers alike look forward to. Rough Neck 1991 hopes to increase brand exposure and spark consumer interest through the "9.9 Cost Effective" marketing campaign during this period. On the day of the 9.9 promotion, the brand made its first appearance on TikTok
The case background is in the Southeast Asian market with a strong e-commerce atmosphere, where there are "Double Day" promotional activities every month. Double day promotions are usually accompanied by discounts, discounts, and other promotional activities, making it a day for local users to shop and stock up in large quantities. And every year
Background of the case: LOOKFANTASTIC is one of the most influential online stores for high-end skincare and beauty products in Europe. For Cyber Weekend, which is becoming increasingly important on the shopping calendar (including the four days of Black Friday, Super Saturday, and Cyber Monday), LOOKFANTATIC is adopting
Monos is a Canadian travel and lifestyle brand that focuses on providing consumers with high-quality and cost-effective travel bags, clothing, and more. To increase Black Friday and Cyber Monday sales, Monos collaborates with TikTok for Busines
Case background: E.L.F. Cosmetics, as a beauty brand, has long adhered to industry innovation, created cultural trends, and hopes to create a more positive, inclusive, and intimate brand community to create an environment where every user can freely express themselves. This e
Case background: In order to strengthen the connection between brand and user mentality, and enhance social user favorability, McDonald's in Germany carries out the "Ostercountdown" (Easter countdown) activity every year before Easter. And this time, McDonald's hopes to leverage TikTok's platform