How can TikTok live streaming service providers become the "strategic helmsmen" for brand expansion?
How can Chinese brands ride the wave of globalization and move forward? TikTok has opened up a new channel for the brand with its huge traffic dividend and commercial potential. However, challenges such as cultural barriers, language barriers, and algorithmic rules have also deterred many brands. It is in this context that TikTok live streaming service providers have emerged as indispensable "strategic helmsmen" in the global layout of the brand.