English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
In the past week, the hot selling list on TikTok Shop's US site once again revealed the consumption trend for sellers.
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You may not believe it, a small braided rope that sells for 5 yuan in China is considered expensive, but in the European and American markets, it can actually be sold for nearly 50 yuan!
The 2024 US presidential election has come to an end, and Trump has returned to the White House. This result not only changes the political landscape of the United States, but also brings a new turning point for TikTok.
The 2024 Legal Practice Report on the Going Global of Large Model Enterprises mainly focuses on various legal issues faced by large model enterprises in going global, including subject establishment, overseas investment, cross-border employment, product compliance, data compliance, intellectual property protection, legal support and cooperation, and export
This document is the "2024 Insight Report on the Trends of China's Cultural and Tourism Overseas Marketing", which mainly focuses on China's cultural and tourism overseas marketing. The content covers global cultural and tourism market dynamics, international tourist consumption behavior characteristics, cultural and tourism overseas marketing trends and cases, and suggestions for China's cultural and tourism overseas marketing
In the digital age, going global has become the new norm of globalization strategy for enterprises. VR (virtual reality) and AR (augmented reality) technologies, as a bridge connecting virtual and reality, are reshaping the way brands interact with consumers.
The Southeast Asian market is experiencing a consumer upgrade, with a surge in demand for home electronics products.
In the United States, a "grandmother level" entrepreneur Tina Castaneda became popular on TikTok with a seasoning ball, earning the nickname "American godmother" among netizens.
This document is a detailed manual for global e-commerce platforms, compiled and published by ESG Cross border. The manual aims to help cross-border e-commerce practitioners understand e-commerce platforms around the world, provide them with one-stop solutions, and assist them in expanding into international markets.
The global retail e-commerce market has been growing year by year, but due to the significant decline in CAGR caused by the pandemic, it is expected that the sales revenue will exceed 6 trillion US dollars in 2024; The global cross-border B2C e-commerce market is expected to reach $7.9 trillion by 2030, with a CAGR of 29.2%. The Chinese e-commerce market is mature but the growth rate is slowing down
After a three-year hiatus, returning once again, the former top tier interpreted the "return of the king" with their strength.
As a platform that gathers hundreds of millions of young users, TikTok has become an effective channel for brands to expand overseas due to its large user base, strong traffic distribution, and personalized content recommendation system.
With the increasing demand for localization, personalization, and innovation in the global market, brand going global is no longer the exclusive domain of large enterprises. Today, many brands that used to only exist in the domestic market through OEM models are expanding their international markets through social media platforms and e-commerce channels