English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
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2485 articles · Page 144 of 192
The upcoming Ramadan is an important marketing milestone, and major overseas brands are targeting this opportunity to achieve ideal marketing results. The well-known toothpaste brand Colgate, which is well-known to everyone, held a big event during Ramadan in previous years, and it collaborated with TikTok to create
Once upon a time, who would have thought that one day WeChat, belonging to the same company, would break QQ's monopoly on domestic social media platforms and compete with it?
Background: Bytro Labs is a video game developer based in Hamburg, Germany, whose high-quality strategy games are popular worldwide. When Bytro Labs released the game 'Conflict of Nations' for its sister company Dorado Games, they
Case background: Chupa Chups is a globally renowned lollipop manufacturer. Their brand promise is to create 'Forever Fun'. Therefore, young people in Italy have to stay at home to celebrate Halloween due to home quarantine
The mobile version of the classic battle royale game "PlayerUnknown's Battlegrounds" has hundreds of millions of loyal players worldwide. With the increasing competition in the market for similar game genres, the mobile game PlayerUnknown's Battlegrounds hopes to expand its community base. To cope with competition, strategies
Case Background: Yubo is a dating app designed specifically for young people aged 13-25, with a rapidly growing market trend. Since its official release in 2015, this application has built a social network with over 25 million active users worldwide, including text messages
Background: Barcelona Football Club (abbreviated as "Barcelona") is one of the most famous football clubs in the world, with 26 La Liga titles and 5 Champions League titles displayed in their trophy display cabinets. OPPO, the world's leading mobile phone brand, is the official designated player of Barcelona
L'Oreal, founded in 1909, is the world's largest cosmetics company and a leader in innovation in the industry. L'Oreal hopes to increase the brand awareness of its men's professional skincare products among young digital users in Germany. because
ASOS is a British online fashion retailer with over 850 registered brands and global delivery capabilities. Being able to become a well-known e-commerce brand in the industry is not only because ASOS is at the forefront of the trend, but also because they can always set off a craze ahead of others
The case background is in Israel, where the well-known brand Maybelline ranks among the top five beauty brands in the mass market. The competition in the beauty market is becoming increasingly fierce, and new brands are constantly emerging. Brands like Maybelline are facing new challenges: maintaining their true selves
Case Background: Kia is a leading global automaker in South Korea that aims to promote its newly launched small SUV, the Seltos series, to millennial consumers. The name of this series comes from the legend of Celtos,
Case background: In Southeast Asia, where shopping has become an important way of life, fashion e-commerce platform ZALORA is synonymous with "trend". As a leading B2C platform in Southeast Asia, ZALORA attracts fashion trends with its proud advantage in data analysis technology,