TikTok Marketing Newsroom

TikTok marketing Case Studies Jan 26, 2024

Breaking the conservative impression, traditional banks embrace TikTok to celebrate Ramadan together

Case background: PT Bank Tabungan Negara (BTN Bank), founded in 1897, is one of the longest established banks in Indonesia. For a long time, BTN Bank's image has been biased towards conservatism and tradition. This time, the brand hopes to use the TikTok platform during Ramadan to create

TikTok marketing Case Studies Jan 26, 2024

Trigger emotional resonance among local users and gain massive user attention

Background of the case Y.O.U is a beauty brand born in the local area and deeply rooted in Southeast Asia. During the promotion period of the traditional Indonesian festival Ramadan, in response to the reality of young Indonesian women being urged to get married, we launched the # WouldYouLoveYou brand challenge to convey our brand philosophy and promote our brand

TikTok marketing Case Studies Jan 26, 2024

Tech trend brands' play with 'local nodes, significantly enhancing brand favorability

Case background enhances brand awareness and favorability, and promotes new products. Solution Brand Challenge Brand Stickers During the Ramadan period in Islamic countries, people visit relatives and friends to send greetings and blessings to each other. Realme hopes to strengthen the local community during Ramadan

TikTok marketing Case Studies Jan 26, 2024

Combining holiday elements and creative 3D sticker gameplay to engage local users

Case background: Taking advantage of the festive atmosphere of Christmas, enhancing the interaction between users and the brand, and conveying the brand concept. Solution Brand Challenge Brand Stickers As a global technology brand, Huawei continues to promote Stay Connect and S in the process of brand localization

TikTok marketing Case Studies Jan 26, 2024

Accurate targeting strategy to reach more valuable target audience

Viking is a personalized custom gift studio dedicated to bringing surprises to users' lives. After nearly two years of effort, we have collaborated with designers and artists to infuse interesting elements into our products and expanded our product lines to include blankets, pillows, and more

TikTok marketing Case Studies Jan 26, 2024

Wide targeted combination with VBO to help brands improve conversion efficiency

Background: CurlyMe was once a company specializing in providing global B2B services. In 2019, when cross-border e-commerce was gaining momentum, CurlyMe changed its marketing model and has now become one of the top cross-border e-commerce companies in the wig industry. At present, CurlyMe hopes to leverage

TikTok marketing Case Studies Jan 26, 2024

Overseas marketing debuts at the top, with strong exposure driven by product effectiveness

Case background: "Ninja Must Die" is a combat parkour game released by Xiaobai Studio that integrates innovative gameplay. Its unique ink style ninja theme has attracted a large number of followers in China. After nearly a decade of domestic dominance, Xiaobai chooses to export overseas, 20

TikTok marketing Case Studies Jan 26, 2024

Creative ecology ignites UGC momentum, and the volume of new games is comprehensively increased

Case background: "Dislyte" is a card RPG developed and published by Lilith, which integrates urban, mythological, music and many other elements. Its trendy art style and distinct electronic music elements are deeply loved by a large number of players. It was launched in Europe and America in May last year

TikTok marketing Case Studies Jan 26, 2024

Real time ranking stimulates player interaction, and Ramadan gifts break through crowds

Lords Mobile is a 3A mobile game developed by IGG that combines role-playing, real-time strategy, and world building. It has been seven years since its release in March 2016. As of the end of 2022, the game has over 600 million registered users worldwide

TikTok marketing Case Studies Jan 26, 2024

Using co production to achieve a 'perfect hit' and create a football 'miracle'

Background: OPPO is a globally leading technology brand with rich experience in the field of going global. In 2023, OPPO will leverage the influence of the Champions League and the fan appeal of star KAKA during the UEFA Champions League, while also combining

TikTok marketing Case Studies Jan 26, 2024

Mega Sales' popularity drives the upgrade of Indonesian skincare brands

Case background: Whitelab, an Indonesian skincare brand, is undergoing a transformation in brand packaging and product ingredients. As part of the upgrade, Whitelab hopes to reintroduce itself to consumers through Mega Sales, a shopping event, and leverage the Singles' Day holiday to promote Whitel

TikTok marketing Case Studies Jan 26, 2024

Indonesian men's clothing partners with well-known influencers for 24-hour live streaming, igniting a huge sales promotion

Mega Sales is a shopping event that retailers and consumers alike look forward to. Rough Neck 1991 hopes to increase brand exposure and spark consumer interest through the "9.9 Cost Effective" marketing campaign during this period. On the day of the 9.9 promotion, the brand made its first appearance on TikTok