English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Cross-border e-commerce sellers have probably all felt the same way: worrying about content every day. Hiring a scriptwriter/director is too expensive, shooting it yourself gives you no ideas, and when you fin...
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While Chinese people are still accustomed to drinking more hot water, more than half of Americans are frequent ice lovers, with per capita annual ice...
If you recently opened a shop on Xiaohongshu, you may have noticed a new entry in the backend called the 'Overseas Pilot Program.' This entry corresp...
When it comes to AI hardware, most people's first reaction is still smart glasses, AI rings, or various robots that look full of futuristic tech. But...
According to survey data jointly released by CNDL, SPC Brasil and Offerwise Pesquisas, among Brazilian consumers who completed purchases directly wit...
”Why are 'high-tech kitchen appliances' with dozens of patents of their own ignored in the US market, while Pukomc's trash cans and simple electric g...
As Black Friday draws closer, TikTok Shop US has sent cross-border merchants another wave of tangible benefits. Image-text product-link permissions h...
Many business opportunities often stem from a flexible idea. People are naturally averse to hassle. If a product can achieve unity in interfaces and...
Amazon recently gave Prime Video's shopping feature a fairly significant upgrade. Simply put, when you're binge-watching a show and see a character w...
In the cross-border circle, many brands first stabilize their business domestically, then plan to go global, trying to expand into overseas markets a...
According to Influencer Marketing Hub's "2026 Influencer Marketing Benchmark Report," about 87% of marketers expect to increase their influencer marketing budgets in 2026, with about 72% planning increases of more than 50%; the industry average figure of "a return of $5.78 for every $1 invested" still holds. At the same time, however, budget structures, platform rules, and delivery standards are all changing: mid-tier influencers are replacing top-tier influencers as the main force for campaigns, TikTok's multi-site risk control has been comprehensively upgraded, and GMV and ROI have replaced view counts as the language of acceptance.
Cross-border business owners, have you often heard this saying recently: 'Today's AI is no longer a question of whether to use it, but of whoever use...
TikTok Shop's expansion in Europe has moved one step further. According to official news, TikTok Shop will officially launch the “Sell Across EU” cro...