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eBay APP internal live streaming, content-driven operations activate private domain traffic
TikTok marketing Case Studies

eBay APP internal live streaming, content-driven operations activate private domain traffic

eBay upgraded from traditional shelf e-commerce to a content + shelf dual-drive model, activating private traffic through in-app live streaming content operations. They planned live content such as product explanations, usage tutorials, and interactive activities, combined with in-app push notifications and limited-time offers to drive traffic to the live rooms. Within one month, they achieved live streaming from 0 to 1 in the app, with GMV exceeding $10,000, validating the feasibility of the content + shelf dual-drive model.

Marriott Hotel overseas influencers offline experience: 6 days 5 nights multi-city collaboration for global buzz.
TikTok marketing Case Studies

Marriott Hotel overseas influencers offline experience: 6 days 5 nights multi-city collaboration for global buzz.

Marriott Hotel Group, to enhance the overseas visibility of its hotels, invited overseas influencers for a 6-day, 5-night in-depth experience covering Shanghai, Suzhou, and Nanjing. Through an integrated marketing approach combining offline experiences with online seeding, content created from the influencers' perspectives was widely disseminated on overseas social media, achieving over 100,000 exposures and more than 1,000 inquiries, effectively boosting the brand's overseas market appeal and booking intentions.