English news, market analysis, and practical TikTok growth intelligence for brand teams building global acquisition channels.
Background: OPPO is a globally leading technology brand with rich experience in the field of going global. In 2023, OPPO will leverage the influence of the Champions League and the fan appeal of star KAKA during the UEFA Champions League, while also combining
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Case background: Whitelab, an Indonesian skincare brand, is undergoing a transformation in brand packaging and product ingredients. As part of the upgrade, Whitelab hopes to reintroduce itself to consumers through Mega Sales, a shopping event, and leverage the Singles' Day holiday to promote Whitel
Mega Sales is a shopping event that retailers and consumers alike look forward to. Rough Neck 1991 hopes to increase brand exposure and spark consumer interest through the "9.9 Cost Effective" marketing campaign during this period. On the day of the 9.9 promotion, the brand made its first appearance on TikTok
The case background is in the Southeast Asian market with a strong e-commerce atmosphere, where there are "Double Day" promotional activities every month. Double day promotions are usually accompanied by discounts, discounts, and other promotional activities, making it a day for local users to shop and stock up in large quantities. And every year
Background of the case: LOOKFANTASTIC is one of the most influential online stores for high-end skincare and beauty products in Europe. For Cyber Weekend, which is becoming increasingly important on the shopping calendar (including the four days of Black Friday, Super Saturday, and Cyber Monday), LOOKFANTATIC is adopting
Monos is a Canadian travel and lifestyle brand that focuses on providing consumers with high-quality and cost-effective travel bags, clothing, and more. To increase Black Friday and Cyber Monday sales, Monos collaborates with TikTok for Busines
Case background: E.L.F. Cosmetics, as a beauty brand, has long adhered to industry innovation, created cultural trends, and hopes to create a more positive, inclusive, and intimate brand community to create an environment where every user can freely express themselves. This e
Case background: In order to strengthen the connection between brand and user mentality, and enhance social user favorability, McDonald's in Germany carries out the "Ostercountdown" (Easter countdown) activity every year before Easter. And this time, McDonald's hopes to leverage TikTok's platform
Background: Royal Bank of Canada (RBC) is one of the largest and most valuable banks in Canada. During the Olympic Games, as a partner of the Canadian team, RBC hopes to support its national team to the best of its ability and make it more accessible
Case background: American Eagle is an American denim brand headquartered in Pennsylvania, adhering to a positive and uplifting spirit. The brand has always encouraged customers to be their true selves. In order to deepen this brand concept during the back to school season and strengthen cooperation with the younger generation
Case background In order to celebrate the launch of Love Me Liquid Lipcolour, M.A.C, together with TikTok and Spotify, created a truly innovative and integrated multi media marketing campaign around "Joy yourself". Solution brand
In order to further improve people's perception of female athletes and enhance public awareness and love for football, Nike and TikTok have collaborated based on the UEFA European Women's Championship (WEUROS). The solution is in
MINISO is a global brand specializing in lifestyle goods, with over 5000 stores in more than 100 countries and regions worldwide. We are committed to providing consumers with high-quality, fun, and well-designed products. To further enhance