TikTok Marketing Newsroom

TikTok marketing Case Studies Feb 7, 2024

Showcasing the fashion and vitality of a brand new small SUV

Case Background: Kia is a leading global automaker in South Korea that aims to promote its newly launched small SUV, the Seltos series, to millennial consumers. The name of this series comes from the legend of Celtos,

TikTok marketing Case Studies Feb 7, 2024

Innovative and precise TikTok solution to enhance ZALORA's online brand influence

Case background: In Southeast Asia, where shopping has become an important way of life, fashion e-commerce platform ZALORA is synonymous with "trend". As a leading B2C platform in Southeast Asia, ZALORA attracts fashion trends with its proud advantage in data analysis technology,

TikTok marketing Case Studies Feb 7, 2024

Promote mobile phones while allowing users to freely express their creativity

Background: Samsung launched a promotional campaign to spread positive energy when launching its new Galaxy A series smartphones in Poland. They hope to create opportunities for users to actively face, accept, and appreciate things around them, even the smallest ones

TikTok marketing Case Studies Feb 7, 2024

Game overseas marketing, killing three birds with one stone

Background of the case: "Revenge of Sudan" is an RTS (Real Time Strategy) mobile game developed by ONEMT specifically for the Middle East market. The game plot is based on the touching stories of medieval Arab history, with a combination of virtual and real scenes to create a immersive experience for users

TikTok marketing Case Studies Feb 7, 2024

Brand global exposure, immersive TikTok ads ignite Middle Eastern market

As a pioneer of domestic independent brands, GAC MOTOR launched its first GAC GA5 sedan in December 2010, and subsequently launched multiple models with soaring sales. GAC MOTOR also began to focus on designing its global business map. In May 2021, GAC MOTOR submitted

TikTok marketing Case Studies Feb 7, 2024

Enhance brand awareness, attract audience engagement, and increase fan base

Background: The Moncler brand was born in the mountains of Grenoble, initially specializing in making sleeping bags and jackets to provide warmth and protective equipment for workers in the Alps region. Later on, Mengkelai accumulated experience in making warm and protective equipment

TikTok marketing Case Studies Feb 7, 2024

Localized marketing of new products, increasing brand exposure, and enhancing brand awareness

Case Background Infinix is a high-end Internet mobile phone brand created for young consumers by Media Holdings, one of the top 50 "China's leading brands going to sea". In May 2021, Infinix collaborated with the well-known mobile game "Endless Duel" (MLBB) for the second time

TikTok marketing Case Studies Feb 7, 2024

Deepen brand image, increase user stickiness, and enhance interaction

As one of the early Chinese mobile phone brands to go global, Xiaomi has a unique fan culture, and it has been actively building a high-end and cutting-edge image of its products to showcase the brand's technological strength. Currently, Xiaomi has established a presence in many countries

TikTok marketing Case Studies Feb 7, 2024

New machine launches in Indonesia, achieving integrated overseas marketing of product promotion and sales

Case background: Adhering to the brand concept of "daring to surpass", realme focuses on providing high-quality smartphones for young users around the world. In recent years, realme smartphones have been continuously iterating their products and launched the new realme 8 series in the Indonesian market in April 2021

TikTok marketing Case Studies Feb 7, 2024

Enhance brand awareness, attract core players and pan entertainment players

Background: A well-known domestic game company, Heartbeat Network, has rich experience in game development and operation. Sausage Party "is a survival shooting mobile game that focuses on multiplayer competitive mode. Since its launch in China in 2017, it has achieved over 100 million

TikTok marketing Case Studies Feb 7, 2024

H5 homepage livestream preheating new car models, expanding brand awareness in Thailand

Case background: In November 2021, the leading domestic automobile brand Great Wall Motors was in Thailand to prepare for the upcoming launch of the new Haval intelligent new energy SUV model - HAVAL JOLION HEV. Prior to this overseas promotion, the official account of the brand had attempted multiple times

TikTok marketing Case Studies Feb 7, 2024

Layout Southeast Asia to create localized content, deepen IP, and efficiently enhance brand awareness

Background: With the gradual saturation of the US market, international streaming media giants are exploring international markets one after another. Southeast Asia has gradually become the focus of competition due to its population advantage. Chinese video platform iQIYI has established its presence in Southeast Asia. With more and more streaming players joining